Price comparison · Checked October 14, 2026
How much does a
people counter cost?
Most counters charge for hardware plus a monthly software fee. Installation is the hidden cost: wired sensors need power and network cabling at each door, often with a professional installer.
People counter prices compared.
| Vendor | Hardware | Monthly | Installation |
|---|---|---|---|
 Dor | $300 one-time per sensor | $150/location ($135 billed annually) | Peel-and-stick self-install, about 5 minutes source |
 V-Count | $299–$799 per sensor | $9–$49 per sensor (BoostBI software) | Needs power and network cabling source |
 FootfallCam | $750 per 3D Pro2 counter | Software priced separately | PoE (wired) mounting source |
 RetailNext | Included in subscription | Quote via online calculator | Site survey and installation extra; PoE cabling source |
 ShopperTrak | Quote only | Quote only | Professional installation source |
Public list prices only. Enterprise vendors quote per project, and resellers may charge differently.
What drives the price.
- Sensor type. Thermal and beam counters are simpler; 3D and AI camera counters cost more and can add demographics.
- Power and network. PoE sensors need a cable run to every door. Battery and cellular sensors don’t.
- Software. Check whether dashboards, POS integration, extra users and data export are included or extra.
- Contract. Multi-year contracts lower the monthly price but lock you in. Month-to-month lets you leave.
What it costs for one store.
With Dor, a single-door store pays $300 for the sensor and $150 a month, or $135 a month billed annually. On monthly billing that’s $2,100 in the first year, with no installer.
See if Dor fits your store.
Book a Dor demo (opens dorhq.com in a new tab)Sources
Prices and specs as published by each vendor, checked October 14, 2026. Vendors change pricing; confirm before you buy.